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Zinati Beauty

"Here at ZINATI, we believe each step is a new beginning!"

From Yemen, we make a difference. We are proud to be a bridge connecting the best global brands to the region's beauty needs.

Zinati Beauty

Our Story & Evolution

2005

"One Man One Small Storage One Showroom."

Our journey began with humble beginnings, evolving from displaying few outsourced cosmetics brands to becoming a powerhouse distributor.

Today

An enthusiastic, fast-growing firm distributing over 10 well-known brands across the Gulf region.

Our purpose: To be the #1 beauty and wellness distributor.

Our Values

PASSION

We live and breathe beauty, delivering it with love.

EQUALITY

We believe in beauty for all, without discrimination.

SUSTAINABILITY

We adopt eco-friendly policies in packaging and logistics.

Brands Portfolio

A curated selection of our trusted partners — spotlighted brands, categories, and partnerships across cosmetics, skincare, wellness, and household sectors.

Cosmetics

essence

essence

Everyday premium cosmetics with skin-friendly formulas.

eyeko

eyeko

A London-based expert eye-makeup brand known for award-winning mascaras, eyeliners and brow products with botanical, cruelty-free formulas.

wet n wild Beauty

wet n wild Beauty

Has led beauty since 1979, offering high-quality, innovative, cruelty-free products at affordable prices.

ZEENA Cosmetics

ZEENA Cosmetics

European beauty brand founded in 2020 by veterans with 20+ years of experience, offers luxurious, long-lasting makeup including eyeshadows, mascaras, brow gels, lipsticks, and concealers.

Cosmo Soft

Cosmo Soft

Cosmosoft is a leading brand of high-quality colored contact lenses, offering an attractive and natural look while ensuring superior comfort for the eyes.

Profusion Cosmetics

Profusion Cosmetics

Established nearly 20 years ago in Southern California, is now a global makeup brand. They offer richly pigmented eyeshadow and face palettes, along with mascaras, blushers, and brow kits for professional-quality results.

Dermacol

Dermacol

Dermacol is a Czech cosmetics brand founded in 1966, best known for its legendary high-coverage foundation, the Dermacol Make-Up Cover, originally developed for film studios. The brand emphasizes strict quality standards, clinically tested formulas, natural active ingredients, and is sold in over 60 countries worldwide.

Skin Care

O'Keeffe's

O'Keeffe's

A dermatologist-trusted U.S. skincare brand specializing in intensely moisturizing creams for extremely dry, cracked skin on hands, feet and lips.

SKINLITE

SKINLITE

Skinlite is a popular South Korean skincare brand that blends natural ingredients with innovative technology to provide effective and convenient beauty solutions for modern lifestyles.

nexton baby

nexton baby

Nexton is a leading Pakistani brand specializing in baby and personal care products, offering safe, high-quality, and halal-certified formulas designed for delicate baby skin.

GLYSOMED

GLYSOMED

A Canadian-origin (now under Blistex) skincare line known for glycerin-rich, dermatologist-recommended lotions and creams for dry, sensitive skin.

Hair Care

UNITED

UNITED

A brand of salon-quality hair styling tools and appliances (e.g. dryers, straighteners, curlers) often distributed internationally.

Angel Professional

Angel Professional

Dancoly Professional Marine Depth Spa range is enriched with marine collagens and the centre stems of deep sea seaweed, naturally moisturizing, smoothing and caring for all hair types and also provides extra protection against UV rays. The Angel Professional range is also sulphate and paraben free.

LAKME

LAKME

Lakmé is a leading Indian beauty brand offering high-quality cosmetics and skincare products, combining modern elegance with Indian inspiration and a strong presence in fashion and beauty trends.

AGILISE

AGILISE

Agilise is a hair-care brand founded in 2006, offering vegan, cruelty-free professional and at-home treatments designed to restore and enhance chemically treated or damaged hair.

Vitale

Vitale

Vitale is a hair and skin care brand focusing on multiple specialty lines—including Olive Oil treatments, deep-nourish Hair Therapy, and Perfect Braids—for different hair types, with natural-based formulas and international distribution.

Wellness

IVYBEARS

IVYBEARS

German-made vegan gummy vitamins packed with high-dose beauty nutrients, offering a delicious boost for hair, skin and wellness.

SOEHNLE

SOEHNLE

German quality brand delivering innovative bathroom and kitchen scales plus smart health trackers for weight management and well-being.

Household

BANAT

BANAT

A Turkish personal-care accessories manufacturer (founded 1947) best known for toothbrushes and hairbrushes; no cosmetics.

Leifheit

Leifheit

A German housewares company known for household cleaning and laundry appliances (rotary dryers, mops, kitchen tools); no cosmetics or personal care products.

Gorilla Glue

Gorilla Glue

The Gorilla Glue Company, based in Cincinnati, Ohio, has been selling Gorilla Glue® for over 20 years. Originally used on teak furniture in Indonesia, it became popular for its versatility. Today, the brand offers a wide range of strong adhesives, tapes, and sealants known for reliable performance.

Perfume

Oud Touch Franck Olivier

Oud Touch Franck Olivier

Oud Touch by Franck Olivier embodies the fusion of Eastern depth and French elegance, creating a luxurious scent that represents masculinity and timeless sophistication.

Partnerships & Channels

Online Stores (Saudi Arabia)

Mega Stores

Pharmacy Stores

Fashion Stores

Hypermarkets

Hypermarkets (Yemen)

Core Strategies

1

Partnering with Excellence

Partnering only with the best global brands

2

Quality First

Focusing on high quality and customer satisfaction

3

Responsible Business

Strong commitment to sustainability and social responsibility

4

Innovation & Growth

Investing in training and digital transformation

Key Numbers & Metrics

in Yemen

0
Brands
0
Staff
0
Sales Team
0
Clients
0
POS
#1
Makeup Category

Annual Double-Digit Growth

Distribution & Presence

Yemen Hub

Four administrative offices (Sana'a, Taiz, Ibb and Aden)

Large warehouses with climate control

14+ stores for cosmetics

SFDA regulations compliant

Regional Presence

Jeddah, KSA

Riyadh, KSA

Kuwait City, KUW

Dubai, UAE

Get in touch

Have a question or want to partner with us? Send a message and we'll reply shortly.